In this advert for One Republic, it is advertising their new album, “dreaming out loud”. The colour scheme in this advert is black and bright white indicating the night theme.
The background is black indicating darkness with bright white stars, an ideal setting for dreaming. The prop of the moon indicates its night time when you are normally asleep, “dreaming” linking it back to the title of the album “dreaming out loud”. The information on the advert is very limited, however the text that is on the page is the important information as it tells you the name of the band, the release date of the album, the name of the album and also the titles of their latest singles they have included so it attracts the target audience to buy their new album. On the advert “One Republic” is in large white font larger than the other font on the advert, it is also placed at the top of the page, this is to make it stand out from the rest of the text on the page so the target audience are aware whose album it is. The font is also surrounded by an elaborate border making it stand out even more to attract the target audience. The image of the tree glowing in the bright white light appears to the audience that it could be lit up by electricity indicating that the alternative genre of the band produces electric music.
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